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Leaders in B2B software investing.

The Craft team has proven, repeated success at building and scaling SaaS businesses.

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Building great companies is a craft.

We know what it takes to build unicorn companies because we’ve done it ourselves. We’ve assembled a team of senior operators and investors with one goal: to help founders build great companies.

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Senior operators, winning playbooks.

We are a team of former founders, operators, and experts. We share winning playbooks and give founders access to senior talent at a stage before they can hire it themselves.

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Designed by founders for founders.

We built Craft from the ground up to be the type of venture firm we wish we had when we were founders: low maintenance but high value-add.

Craft founders

More From Our Founders

Amjad Masad

Co-Founder

"David Sacks and his firm Craft have been one of the most useful and thoughtful investors we’ve had."

Christina Cacioppo

Co-Founder & CEO

“Many VC firms produce their own findings on a company or space, but Craft's research was deeper, more nuanced and, ultimately, more helpful than anything else I encountered.”