“There’s a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea, it changes and grows.

Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.

And it’s that process that is the magic.”

—STEVE JOBS